Sep 20
1
What does being an influencer really mean in the B2B world? The classic B2C influencer is someone with a big following on social media, someone who makes a living doing makeup tutorials or cosplay or skateboarding tricks. Brands who want to reach their audience can simply provide free products or sponsor a post — it’s inherently transactional.
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B2B Marketing Subject Matter Experts & Industry Influencers: Which Should I Choose?